Downtown Orlando

Downtown Orlando was looking for an image that more aptly reflected the growth and revitalization of the urban area. Evolve worked with the marketing team at DDB to develop a campaign that reached a broad demographic – from commercial property development to business leaders and current and potential new residents of the downtown districts. The campaign was built from the ground up to include items such as a logo refresh and an 8-day photo/video shoot. The marketing plan was broad encompassing several elements from printed materials and website to a mobile app and twitter-based coupon program.

 


 

 


 

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