Florida Department of Transportation
Getting people excited about the economic benefits that an advanced freight system could bring to the state of Florida was a challenge that Evolve was ready for. The more that the public understands about Florida freight and logistics, the more people and businesses will support the effort and realize that freight really is “the economy in motion.” Pro Motion – Moving Florida Faster represents an artistic representation of freight movement as various modes of transportation were illustrated throughout the state. This creative execution can be seen in all individual industry executions that include: seaports, trucking, aviation, spaceports, rail and transit. This campaign works wonderfully in a collective environment, supporting up to six industries at once or can feature just one industry along with a geographical region.