Aligning with Operation Lifesaver, Inc. (OLI)’s National Rail Safety Week (a virtual initiative this year), SunRail expanded last year’s successful Let’s Go For Zero Campaign by developing an innovative library of digital resources to bring attention to rail safety across Central Florida. From the responsibilities of SunRail crews, contractors, and law enforcement to drivers, pedestrians, and bicyclists – safety is everyone’s responsibility.
SunRail Commuter Rail System
2021
Play Video
130,000
Impressions
This year’s campaign secured over 130,000 impressions, not including immeasurable reach through earned media coverage.