M&M’S World®

The largest confectionary brand in the world opened their first retail store in Europe and Evolve helped to keep their true colours overseas. Evolve was tasked with bringing the fun and personality of the brand into the store’s design. Lifts were transformed into phone booths, Green had her own line of boutiques and Blue became London’s newest super spy hero. Among the many initiatives were creating massive panoramic scenes spanning 30+ feet and inventing a “Mix Lab” for guests to create their own color concoction supported by a kiosk ordering system for custom M&M’S packaging. One of our favorite initiatives was the Portrait Gallery, which transformed 10 of England’s fabled and historic figures into M&M’S characters. We were pleased to also develop and execute the grand opening media plan including a London Underground takeover for the Olympic Games.

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