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Never Will I Ever

Safety Campaign

2021 National Rail Safety Week

Aligning with Operation Lifesaver, Inc. (OLI)’s National Rail Safety Week (a virtual initiative this year), SunRail expanded last year’s successful Let’s Go For Zero Campaign by developing an innovative library of digital resources to bring attention to rail safety across Central Florida. From the responsibilities of SunRail crews, contractors, and law enforcement to drivers, pedestrians, and bicyclists – safety is everyone’s responsibility.
SunRail
Commuter Rail System
2021
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130,000
Impressions

This year’s campaign secured over 130,000 impressions, not including immeasurable reach through earned media coverage.